Materials can contain Specularity, Normal and Bump maps. You can create custom light reflection effects and add a layer of depth and realism with these. Visibuild is one of the few, if not the only online real-time 3d online environment that offers advanced materials in this way.
For professional presentations, graphics are often essential. Visibuild offers the ability to use baked lightmaps. This allows the artist to export the rendered lightmaps from, for example, V-ray into a 2d image that can be placed on the 3d geometry in-world and seen real-time.
There are many additional features that allow you to create truly amazing materials, such as blending (for example blending multiple terrain types for a varied terrain or blending a wall texture with damage-effects for a truly realistic look), chrome effects and more.